Monday 23 January 2017

Exceptional Measures for Successful Mobile App Marketing

 

Having a mobile is like holding a business and for its successful growth, nothing but mobile app marketing measures can help exceptionally well. Marketing is a wider term that includes a number of efforts to be done with the right approach at the right point of time in order to take the marketing campaign to the next level. 

mobile app marketing


Being a user, you must be knowing the weightage of branding. If products are not branded or marketed well, users won’t get any information about the same and this is something that harms the marketing campaign of a product. Hence, it is important to do some serious efforts and invest your time for running a successful mobile app marketing campaign.

When it is about marketing, advertising on a number of platforms is the key. Be it the social media platform, creating a website or using the push notification technique, it is important to include all these advertising modes when your are indulged in mobile app marketing.

In order to ensure you are doing marketing the right way, follow these hacks for the same. 

Creating website

It is not a hack typically but having a website is important to generate organic traffic and letting the users know about your app. Websites are the best resources to generate initial user traffic. Asking the users about their emails at the time of signing up and using the same referrals as future leads will help the business to grow further. 

Let your website brimming with the details of the app, its benefit for the users and why it stands in the first place among the list of other exceptional apps. The key consideration is to explain the user the role of your app in making the their lives easier. In case they are convinced, it is directly going to benefit your apps.

Performing ASO

ASO or app store optimization is the technique of ranking your app higher in the app store. There are certain techniques including white hat as well as black hat SEO techniques that could help your app rank exceptionally well among other apps. However, black hat ASO techniques are not the right way of promoting an app

Textual and visual ASO are the two distinctive approach that can be used for performing the technique. Textual ASO is all about focusing on keywords, descriptions and meta tags. Visual ASO, on the other hand, is sharing app screenshots and app preview videos.

Managing reviews

Reviews play a very prominent role in delivering traffic towards your website. The more the count of positive reviews the more users you have. Because of the same reason, it is important to offer exceptional user experience through your app so that users can write positively about your app.

To get those much needed reviews from the users, make it your habit to ask about the services once you have delivered the same. Never interrupt in the user experience by asking them questions related to your services when they are still browsing or are in the middle of ordering something.

Conclusion

As we have discussed above, having an app is managing your own business and thus there is nothing better than supervising the same in the most professional manner. If none of the users know about it, they are never going to pay for the same that will of course harm your business in the long run.

Being the new age marketplace, Appdexa is focusing to build a platform where users can easily connect to the businesses that are providing assistance as the top mobile app marketing companies to the global audience on a larger platform that too affordably.

Monday 9 January 2017

Know More About App Builders that Help you Code Functional Applications

 
App builders are the most reliable cross-platform tools that help users code functional apps that too without knowing the core coding. As mobile apps are making their position niche in e-commerce industry today, the demand of apps is growing in the similar manner. As apps are playing an influential role in boosting the business, it is obvious to wish for a mobile app for your business too. For the same, you need to hire a developer & hiring a developer for creating your app will of course cost you an arm and a leg. 

app builders

While a number of entrepreneurs and mid sized businesses may afford hiring a developer but it is a hard nut to crack for small sized businesses. Here comes the role of app builders. These tools are exceptionally well to use even you are not familiar with the coding and other such technicalities.

App builders are easy to use and most of these tools are available to on a free trial hence, it is effective to use app building tools and let your business get the benefits of the same. Here is a list of app builders that a non-technical user could easily use to create a functional mobile application.

List of app builders

BiznessApps

BiznessApps has a wide array of 20 different templates that are best for creating apps for industries including restaurants, real-estate, etc. It comes with a free trial offer but charges are applied when the apps will be published. The minimum cost of paid version is $42 per month for a single app. It costs $250 in case you are choosing to become a reseller. Bizness apps lets you create apps as your own branding as it has got a 100% white level program. It has additionally got the benefits of CRM and a great library of video tutorials to simplify the functions for the apps.  

Oracle Application Builder

Creating apps with Oracle Application Builders is again easy. All that is required to kickstart the job is a browser. There is no requirement of downloading additional software as it offers a live design surface to the users with the help of which you can drag and drop the components to set the properties. The cloud service with the application is available with $100 per month for 5 users. Unfortunately, there is no trial period available for now.

AppMachine

With a block-building system, AppMachine makes it easy to create an application with live preview updates. AppMachine has got a frFuee version trial period that has multiple features & some of which are custom web services, custom, JavaScript, white labelling and more. It has two different versions, the plus for a cost of $99 and pro for $69. With a price of $99 and $300 reseller tiers are also available.  

QuickBase

QuickBase has been designed for the companies that wish to work together. As QuickBase offers 800+ customizable application templates, users get a wide range of templates to choose from. There are also ready-to-use business templates that make it even easier to create the app. The tool is one exceptional as it helps to automate your workflow, manage customer services, drive actions and insight of work and much more.

GoodBarber 

GoodBarber is an easy app builder to work with. It is user-friendly and has got a number of themes that help users create industry-specific applications. It has got 70 different themes to choose from. It has also got an app editor interface that has many connectors helping the users plug in content from different sources. One can upload photo, video, and podcast as well.

Como

Como is there for you for building apps in different mobile devices. There are promotional tools that help promote the business. The company behind como is working on interface that could help users build their customer engagement with loyalty, push notification and customer loyalty programs. This app builder is exceptionally well for small businesses. Como has a free plan but it offers benefits for a very limited time period. The pay version for gold plan is $33 per month and for the platinum it is $83 for platinum.

In conclusion


The above-mentioned apps are counted among the best app builders. They not only make it easy to use the tool but also make the app development process much easier for the users. The icing on the cake is that users do not need to go deep into the coding to accomplish the app building job.

Appdexa acts as an influential marketplace that is dedicated to provide the most resourceful assistance to the users in terms of choosing top mobile app development company or finding a true technological partner.