The Latest Trends That Are Shaping The Future Of Mobile App Development

The global count of smartphones has reached to a whopping 1 billion. And, the count of mobile app downloads is around 179 billion. This shows the huge turnover that mobile app development industry is earning year by year. The app development industry has always been dominated by Google apps (Gmail,maps, Google search), social media apps (Facebook, twitter, Instagram), and then gaming apps (angry birds, temple run and more).

Be it the giant e-commerce portal Amazon, or the multinational retail corporation Walmart, Mobile apps are becoming a part of every business worldwide. Every company is using apps for branding their services in the global arena. An effective mobile strategy can help in the growth of your business. Actually, it is not only about investing in mobile apps but also knowing about the latest trends.

Here is an Insight on the Latest Trends in the App Development Technology:-

IoT or Internet of Things Connecting Smart Objects

Internet of things has helped greatly in connecting an object to another through smart technology. In context of household appliances, IoT has done a tremendous job. You might have encountered such devices that are interconnected within a house or can be operated through remotes. Apple has recently launched “homekit’ that enables home users to have the wireless access of their appliances. These appliances can be controlled through apps and Siri. This is one of the best examples of IoT.

Mobile User Experience Design

Displaying content effectively on mobile is a strategy to offer a superb user experience. Well-known mobile application development companies including Instagram and Pinterest have developed intuitive design interfaces for their apps. And we need not to mention the popularity these apps are having among the users. The augmented reality that these apps are having is the new buzz among the companies that are into the app development space.

Wearable Devices

The count of wearable apps has reached nearly to 101 million and is expected to grow more in the upcoming year. Smart wearables such as Apple watch are the finest examples of advanced technology in wearable device. This has created much room for companies to make profits from this technology that is becoming prominent every single day. Wearable gadgets have stepped a foot forward in the form of smart jewelry, display devices like Google glass and more.

M-Commerce

More and more consumers are adopting to m-commerce. M-commerce is the next-gen e-commerce thing. The buying and selling of goods through smartphones is the most important benefit that m-commerce has leveraged. This technology is expected to become huge in the times to come. By integrating data collection and predictive analysis, mobile app development industry is going to be more specific with m-commerce.

Take Away

Mobile application ecosystem has changed drastically within a few years with all the latest trends. These trends are shaping the future of mobile app development industry. And offering a number of advantages to the users. As the technology is growing by leaps and bounds, the industry is sure to grow tremendously in the time to come.

How MBaaS Is Changing Mobile App Development Scenario

Modern mobile app development companies have certainly given a major push to the app development technique. It is also the technology that has contributed much towards the same. Addition, a number of new techniques/approaches have also been rolled out for developers that help them create innovation at the work.

Modern applications easily entice users as they have got sleek user-interface and robust backend. These apps have cloud-based backend service, which makes it easy to access the app from any of the devices. Owing to the modern complexity in the app the development process is also getting a bit complicated. Nearly 80% of developer’s time is consumed in developing the backend only.

MBaaS or Mobile backend as a service is the solution to start your app development through a simple procedure. It helps developers create a strategy so that they can focus on fast and quality app building strategy. It also helps them add exceptional security measures that could protect the application development procedure. The work is done by reusing the proven backend services through unified integration methods.

Let’s Explore More Benefits of Using MBaaS in Mobile Making
The Productivity 

It is now easy to deploy MBaaS in the cloud as per the need of the project. There is no standard measure of what should be used in MBaaS, but the following are some common MBaaS references:

• Social network integration  

• Push notifications 

• User management 

• Usage analytics

• File and data service

These are the basic service for all modern mobile apps. With MBaaS, development time for backend services in all these categories reduces drastically that is, of course, going to help the developer in the end. Additionally, the services provided are well-tested that is again a benefit.

  

The Flexibility

Leading MBaaS service providers offer advanced SDK or software development kit. It helps developers create the app quickly through inexpensive methods. These services along with mobile AI solutions helps in maintaining the flexibility when the application is being developed. 

The Agility

Tradition app development methods follow end to end development right from backend to the front end. With MBaaS, the developers are not required to focus on developing the

infrastructure from the scratch as the infrastructure is automatically provisioned, prebuilt and tested. It, of course, saves the development time.  

In The Conclusion 

In short, there are a plethora of advantages that MBaaS leverages for mobile app development. And, the approach is one ideal for developers instead of trying to build everything on their own. For developers, it is just amazing to try this innovative platform and add more towards an advanced mobile app development approach.

Mobile Content Management Strategy Businesses Should Follow

 What if we say that we have got a success mantra for you to attain success easily in your business? What if you need to follow just a few footsteps to attain that success and what if we say that you already have that mantra but never focused on it? Quite strange! Isn’t it? But the best news is that your business has got that potential to attract more and more clients for the business.

Companies are making deep investment in mobile like never before. It implies that businesses know that the clients are interestingly migrating to mobile platforms to find preferred services, product or assistance. Getting into the mobile business is one thing and then developing a content strategy for the same is another. A well-planned strategy is thus the mantra to get the success.

Content, in a number of ways, is the cornerstone for every mobile strategy. It needs to be business-centric too. With a full-fledged plan, it won’t take long for your company’s mobile effort to grow from a side venture to a functional marketing strategy. With the same reason, enterprises must ensure that they indulge in right practice to develop their own mobile content management strategy.

Here are The Practices to Follow

Optimize Content for Mobile

The first and the foremost requirement is to optimize your content to appear perfectly in the mobile screen space. And, the best thing to do is to invest in a mobile website. Think what your mobile users will search on your website and then design the content accordingly. Remember to summarize the content as short as you can. Unlike desktop users, mobile visitors don’t go that far in-depth. Additionally, format the images for the mobile. 

Create Mobile Friendly CTA

CTA or call to action is your chance to get some extra clicks from the users. When designing mobile-specific CTAs you can approach the visitors to download your company’s app or simply encourage them to follow your company. With these simple mobile friendly way, you can develop a healthy relationship with the clients.

Mobile Must Have its Own Analytics

Users behave differently on mobile and desktop platforms. And, with the same reason, you need to have the analytics for the mobile. Thus, it is recommended to have a solution that can evaluate your mobile performance regarding the content and the users to be targeted. 

Well Tested Mobile App

It is the most important concern for everyone planning to invest in the mobile app. A well-tested app goes way beyond than your expectation in adding the clients in the business. A mobile app without any flaws could be your ultimate partner in increasing the business sales and the brand popularity. 

The Verdict

It is high time now, you start embracing the above-written ways to develop an exceptional mobile marketing strategy for your business. Well, this move can differentiate your brand from others. Every business differs in its approach to attaining clients and thus having a well-planned mobile strategy could be your next move to win the clients.  

Should Android Marketplace Be More Rigid With App Submission Guideline?

To put it simple, it is far more easier to submit an application in Android play store rather than approaching Apple store for the same. For the former, the guidelines are simple and that’s why it gets easier to register the application. As submitting apps for Android is easier, the aesthetics of the store has got affected a bit. On the other hand, Apple store looks more promising and refined.

Because of an easier app submitting procedure, the Google Play Store is getting cluttered. And, it is obvious. When you allow an easy process to register the apps, what more you can expect? It is not that Google Play Store has lost all its aesthetics, but it is high time we must consider maintaining the beauty of the store in order to entice more and more users towards apps.

The article is going to ignite the discussion on “should Android marketplace become more rigid with its app submission guidelines”. It is important that Google allows submission of only those apps that maintain their aesthetics. Poor looking apps should never be allowed to even make their registration in any of the app stores. It creates an impact on the overall app store aesthetics and also over the minds of the users.

Here is a discuss on elements that cluttered Google Play Store space

A few rules for app submission

When there are a few hurdles to pass from, the race gets easier. Same goes for submitting applications at Google Play Store. It allows an easy app submission as a result of which a number of apps, irrespective of their poor feel and look are there in the store. On the other hand, having some strict rules ensure that only genuine and good-looking apps can make their entry at the store, which is fair enough from every point of view. 

Freedom results in problems

The huge freedom that Google Play Store has given to developers for submitting the applications has created problems as we have discussed earlier. To get around this problem, it is important for Google to strictly check the apps that are submitted in the store or should develop guidelines that create a strict path for app submission. It is sure to add hurdles to the submission of apps that are not at all genuine. 

Why reality check is important?

In order to maintain the sheer charm of Android App Store, it is more than important to work on a plan that check the submission of the apps. Letting a poor-quality app enter in the store will only damage the image the App Store has gained till date. And, it is of course not in the favour of the Google Play Store. 

The bottom line 

A rigid step from Google can help in making the app store much better in terms of overall aesthetics. And, this element matters as users are sure to get enticed with the overall looks. Thus, to attract more and more users to the store, this particular element can play an important role.

Mobile Wallet Revolution: Ways to Pay through your Smartphone

 Welcome to the world of mobile wallet revolution. I will be taking you to a few minutes journey to redefining the mobile app payments methods and the ways to pay through your mobile wallet. So, folks hold tight on your chairs, remain focused on what I tell you, be prepared for an exciting journey and here we go!

We are very close to a cashless utopia for creating a world that will only deal through cards. The niche market of mobile app payment is heating up every single day. All thanks to these mobile wallets that we are able to make an in-app purchase, pay to a needy pal, or even transferring money to some other countries.

Remaining accustomed with the ways that could help you pay through mobile wallets is the need of the hour. And to help you get an early taste, here we go on a test drive!

Paypal

The godfather of all online payment, vivid and alive, and nearly generating $300 billion per day. Paypal is probably the most established online payment methods that is trusted across the globe by billion of users for money transferring. Money transferring is, of course, the main selling point of paypal. It works by sending money using someone’s email account only

GoCardless

As the name suggests, GoCardless is there to empower your debit payment methods. All that payers need to do is to provide their bank account details. With these details, the payment is sent to other accounts. The best thing about this responsive platform is that the payment can easily be transferred easily to anyone at any corner of the globe.

Venmo

Venmo is there for you if you wish to pay through social networking. It offers transfer option from its apps to mobile number, email addresses or even to the Facebook accounts. With payment through Venom, you get a chance to transfer the balance at an affordable price. And, the charges are incurred only if you are paying through credit card.

Google Wallet

It is one of the most amazing mobile wallets that does everything a mobile wallet can do efficiently. However, the option is available for US users only. With this outstanding mobile wallet, you can pay at the checkout, send money to any of your friends and family members with just an email address. 

LevelUp

This wallet makes use of QR code technology that helps users to make payments simply by scanning through their mobile devices. The wallet is one popular among the users because of the fact that it offers a number of loyalty programs and rewards to them. And for those users, who are using the mobile wallet for the very first time, there is a huge user discount.

Conclusion

The world of mobile wallet payments is growing with a lightning speed. The competitors are growing like never before. But the question is who is going to survive in this race? As the competition is surging, it is getting tough to remain successful. However, the prediction says that mobile wallet landscape is sure to get bigger and more popular in the days to come.