Things to Take Care While Considering App Store Optimization Practices

App store optimization practices are important to perform in order to let the users aware of the applications that have just been registered at the store. Marketers need to do a number of tasks with so much of efforts in order to register the app in the app store. For the developers, the most irritating element is to design app user page with a number of elements in it and getting to know that users are not interested in browsing through the same and are opting for not to install the app.

Visitors to the app store come from a variety of channels including paid media, organic discovery, viral channels and more. As everyone of these users have consideration different than the others and thus the presentation of your app in the app store will play a role in impacting the decision of the users. With the same reason, a better version of an application has got all the potential to increase the downloads.

Know the users first

Prior to designing the app store page, it is important to know what your users are looking for. Considering the element which could drive the audience to app download is another important factor, which a developer must think on. This methodology behind so much thinking is termed as “Design Thinking”.

Design thinking, basically is the process of gaining user’s attention across every step of app designing funnel. Only after getting the details of the designing process that your users are most familiar with, it is important to include the same in the app development process. It will help you create a journey that will maximize the user downloads. 

Optimizing app store for customized user experience

As soon as users land on a page, they glance over the same in order to decide whether or not to download the app. After going through the content for a while, the users take the decision. Along with the content other designing elements thus make the overall impression and impacts the number of downloads.

Thus, prior to designing the app, the most important concern is to use dynamic elements in order to entice the users. Additionally, the content needs to be engaging so that it could bind the users with the app and compel them to try for the services of the application. 

A brief about ASO tests

ASO or app store optimization tests are performed in order to identify if the icons and other designing elements have been correctly designed. Here is a short description on the app elements that must be checked sincerely.

Icon testing

Icon testing is probably the most important of all tests. Your app’s icon is the first line of introduction of your application to the users and thus it should be remarkable enough to impress the users. Having an impressive icon has the potential to be the marketing face of your product. 

Testing the designing elements

Besides testing the app icon, it is also important to test other designing elements including the app navigation pattern. The aim with the testing is to offer a superb experience to the users so that they might not come across any of the flaws. Thus, running an optimal testing session is most important. 

Conclusion

App store optimization technique is a way for improving the overall visibility of your application in the app store. It helps the users know about the application that has been launched in the app store. As thousands of apps are launched every single day, it is important to work extraordinarily to launch your app successfully in the app store. 

Appdexa is one of the finest podiums that aims to add on the names of mobile app development companies so that users can make their connection effortlessly with the firms listed under similar category.

Exceptional Measures for Successful Mobile App Marketing

Having a mobile is like holding a business and for its successful growth, nothing but mobile app marketing measures can help exceptionally well. Marketing is a wider term that includes a number of efforts to be done with the right approach at the right point of time in order to take the marketing campaign to the next level. 

Being a user, you must be knowing the weightage of branding. If products are not branded or marketed well, users won’t get any information about the same and this is something that harms the marketing campaign of a product. Hence, it is important to do some serious efforts and invest your time for running a successful mobile app marketing campaign.

When it is about marketing, advertising on a number of platforms is the key. Be it the social media platform, creating a website or using the push notification technique, it is important to include all these advertising modes when your are indulged in mobile app marketing.

In order to ensure you are doing marketing the right way, follow these hacks for the same. 

Creating website

It is not a hack typically but having a website is important to generate organic traffic and letting the users know about your app. Websites are the best resources to generate initial user traffic. Asking the users about their emails at the time of signing up and using the same referrals as future leads will help the business to grow further. 

Let your website brimming with the details of the app, its benefit for the users and why it stands in the first place among the list of other exceptional apps. The key consideration is to explain the user the role of your app in making the their lives easier. In case they are convinced, it is directly going to benefit your apps.

Performing ASO

ASO or app store optimization is the technique of ranking your app higher in the app store. There are certain techniques including white hat as well as black hat SEO techniques that could help your app rank exceptionally well among other apps. However, black hat ASO techniques are not the right way of promoting an app. 

Textual and visual ASO are the two distinctive approach that can be used for performing the technique. Textual ASO is all about focusing on keywords, descriptions and meta tags. Visual ASO, on the other hand, is sharing app screenshots and app preview videos.

Managing reviews

Reviews play a very prominent role in delivering traffic towards your website. The more the count of positive reviews the more users you have. Because of the same reason, it is important to offer exceptional user experience through your app so that users can write positively about your app.

To get those much needed reviews from the users, make it your habit to ask about the services once you have delivered the same. Never interrupt in the user experience by asking them questions related to your services when they are still browsing or are in the middle of ordering something.

Conclusion

As we have discussed above, having an app is managing your own business and thus there is nothing better than supervising the same in the most professional manner. If none of the users know about it, they are never going to pay for the same that will of course harm your business in the long run.

Being the new age marketplace, Appdexa is focusing to build a platform where users can easily connect to the businesses that are providing assistance as the top mobile app marketing companies to the global audience on a larger platform that too affordably.