How to Increase Sales Through Deep-Linking in Mobile Apps

Gone are the days when it was all about hyperlinking in order to take your readers to the specific articles, blogs, or the web pages. Now deep-linking has come into the practice, which is really helping a number of Android app development companies to grow their sales. As deep-linking helps the users reach to specific pages, they are also liking this approach.

The deep-linking practice has grown among the best mobile app development companies in the past few years. As every mobile user expects to reach to desired page after a single click only, the approach is becoming much and more preferable both for the companies as well as for the users too. Let’s walk together to get into the depth of the deep-linking.

The Prospects of Deep-Linking

Users do not have the time to browse through a host of links in order to reach their desired destination. They want a specific link that takes them to the page they have been looking for. Here comes the effectivity of deep-linking that mobile app development company practices. Deep-linking has been proved an effective one for both the posts images as well as for the images too in order to promote them among the audiences.

The Benefits of Using Deep Linking

With deep-linking, Android app development companies can make a number of benefits. And, the most important ones are:

• Increase in the user efficiency
• Ensuring that the users are not directed to any other page
• An exceptional formula to keep the user’s interest alive
• Adding on to the visibility of the specific pages
• Helps to increase the sales for the mobile app development company
• Best mobile app development companies can also use the tactic to promote their specific product or services
• An increase in the sales by providing direct link to the specific page
• More and more customer engagement

Why Does A Few Apps Practice Deep-Linking

The deep-linking process for Android as well as iOS apps differs from one another. The process needs a manual effort and that is why it is not performed so frequently by Android mobile app development companies. Moreover, it is not only to create the deep-linking manually but also to create different codes for the same, which consumes a lot of time as well as the efforts.

Deep-linking plays an important role in enhancing the brand image, which helps mobile app development companies to increase their sales. As the approach makes the navigation much easier for the users, it becomes easy for them to land on the desired pages.

In Conclusion

Practicing deep-linking offers an amazing chance to the mobile app development companies to gain maximum profits from the users. The approach helps the companies to create a strong database and the market presence as well. Thus, using deep-linking can be the ultimate solution for maximizing brand presence.

Mobile Content Management Strategy Businesses Should Follow

 What if we say that we have got a success mantra for you to attain success easily in your business? What if you need to follow just a few footsteps to attain that success and what if we say that you already have that mantra but never focused on it? Quite strange! Isn’t it? But the best news is that your business has got that potential to attract more and more clients for the business.

Companies are making deep investment in mobile like never before. It implies that businesses know that the clients are interestingly migrating to mobile platforms to find preferred services, product or assistance. Getting into the mobile business is one thing and then developing a content strategy for the same is another. A well-planned strategy is thus the mantra to get the success.

Content, in a number of ways, is the cornerstone for every mobile strategy. It needs to be business-centric too. With a full-fledged plan, it won’t take long for your company’s mobile effort to grow from a side venture to a functional marketing strategy. With the same reason, enterprises must ensure that they indulge in right practice to develop their own mobile content management strategy.

Here are The Practices to Follow

Optimize Content for Mobile

The first and the foremost requirement is to optimize your content to appear perfectly in the mobile screen space. And, the best thing to do is to invest in a mobile website. Think what your mobile users will search on your website and then design the content accordingly. Remember to summarize the content as short as you can. Unlike desktop users, mobile visitors don’t go that far in-depth. Additionally, format the images for the mobile. 

Create Mobile Friendly CTA

CTA or call to action is your chance to get some extra clicks from the users. When designing mobile-specific CTAs you can approach the visitors to download your company’s app or simply encourage them to follow your company. With these simple mobile friendly way, you can develop a healthy relationship with the clients.

Mobile Must Have its Own Analytics

Users behave differently on mobile and desktop platforms. And, with the same reason, you need to have the analytics for the mobile. Thus, it is recommended to have a solution that can evaluate your mobile performance regarding the content and the users to be targeted. 

Well Tested Mobile App

It is the most important concern for everyone planning to invest in the mobile app. A well-tested app goes way beyond than your expectation in adding the clients in the business. A mobile app without any flaws could be your ultimate partner in increasing the business sales and the brand popularity. 

The Verdict

It is high time now, you start embracing the above-written ways to develop an exceptional mobile marketing strategy for your business. Well, this move can differentiate your brand from others. Every business differs in its approach to attaining clients and thus having a well-planned mobile strategy could be your next move to win the clients.  

Security issues that harm your Mobile App Development Process

App store is increasing in size with the registration of a every new app. Among all these apps, some get hacked easily because of poor coding level. While coding matters a lot, there are a number of other elements that should also be considered by the developers. One of them is protecting user’s information that is submitted through app registration.

 

On the part of hackers, they really work hard to crack even hardest of coding. This gives more emphasis to the fact that developers must focus on security concerns. As the technology is developing like never before, hackers have got new ways to get user’s information. The information that users feed with their registration for new app access is frequently used by hackers which is of course not good. And thus to cease such attempts.

Security concerns that developers must stop considering:-

Relying on platform security (built-in)

Even the safest operating systems are not immune to security concerns. For example - Apple’s iOS is considered the most safe as all Apple products go through a thorough testing. This does not certify Apple’s app being secured enough. Hackers may attempt to break through the coding. Android users, on the other hand, have a choice to rely on the reviews of other users to sort out good apps from bad ones. Both these OS have flaws of their own and the requirement is to give more stress on the coding. It is true that hacking attempts cannot be blocked but robust built-in security could help.

Utilizing pre-built codes

Developing codes from the scratch is of course a tiring task. However, when it is about creating a new app, it is important to consider fresh coding for the same. Although these pre-built codes can be used, but not in the similar way it is written. Such coding may create vulnerability issues. Make sure that you have done your part of research prior to using the third-party coding. It is ideal for the development of the app in the latter stages.

Missing on the thorough testing

Taking the testing phase lightly is one of the biggest mistakes that many of us unknowingly do. Testing of mobile application development features should be done thoroughly to keep your newly developed app secured from hacking attempts. Testing is the last phase which is also the last chance for developers to work on the mistakes they might have done. Hence, mission on this opportunity can be the greatest mistake for the developers. 

Forgetting to embed secure communication

Many apps keep a connection back to the server to keep the sensitive user information secured. While transferring the information to the server, developers must ensure the transfer of secured information. Chances are that information may be intercepted to an unsecured wifi, which is more of a loss. Thus, the key to remain secured is to use secured SSL library.

Conclusion

In order to take mobile app development process safely to the next level, all these elements can help greatly. Remaining aware of these issues is thus important to come out winningly of the app development process. Hence, keep all these consideration in mind for remaining safe with the approach.

Things to Take Care While Considering App Store Optimization Practices

App store optimization practices are important to perform in order to let the users aware of the applications that have just been registered at the store. Marketers need to do a number of tasks with so much of efforts in order to register the app in the app store. For the developers, the most irritating element is to design app user page with a number of elements in it and getting to know that users are not interested in browsing through the same and are opting for not to install the app.

Visitors to the app store come from a variety of channels including paid media, organic discovery, viral channels and more. As everyone of these users have consideration different than the others and thus the presentation of your app in the app store will play a role in impacting the decision of the users. With the same reason, a better version of an application has got all the potential to increase the downloads.

Know the users first

Prior to designing the app store page, it is important to know what your users are looking for. Considering the element which could drive the audience to app download is another important factor, which a developer must think on. This methodology behind so much thinking is termed as “Design Thinking”.

Design thinking, basically is the process of gaining user’s attention across every step of app designing funnel. Only after getting the details of the designing process that your users are most familiar with, it is important to include the same in the app development process. It will help you create a journey that will maximize the user downloads. 

Optimizing app store for customized user experience

As soon as users land on a page, they glance over the same in order to decide whether or not to download the app. After going through the content for a while, the users take the decision. Along with the content other designing elements thus make the overall impression and impacts the number of downloads.

Thus, prior to designing the app, the most important concern is to use dynamic elements in order to entice the users. Additionally, the content needs to be engaging so that it could bind the users with the app and compel them to try for the services of the application. 

A brief about ASO tests

ASO or app store optimization tests are performed in order to identify if the icons and other designing elements have been correctly designed. Here is a short description on the app elements that must be checked sincerely.

Icon testing

Icon testing is probably the most important of all tests. Your app’s icon is the first line of introduction of your application to the users and thus it should be remarkable enough to impress the users. Having an impressive icon has the potential to be the marketing face of your product. 

Testing the designing elements

Besides testing the app icon, it is also important to test other designing elements including the app navigation pattern. The aim with the testing is to offer a superb experience to the users so that they might not come across any of the flaws. Thus, running an optimal testing session is most important. 

Conclusion

App store optimization technique is a way for improving the overall visibility of your application in the app store. It helps the users know about the application that has been launched in the app store. As thousands of apps are launched every single day, it is important to work extraordinarily to launch your app successfully in the app store. 

Appdexa is one of the finest podiums that aims to add on the names of mobile app development companies so that users can make their connection effortlessly with the firms listed under similar category.

Exceptional Measures for Successful Mobile App Marketing

Having a mobile is like holding a business and for its successful growth, nothing but mobile app marketing measures can help exceptionally well. Marketing is a wider term that includes a number of efforts to be done with the right approach at the right point of time in order to take the marketing campaign to the next level. 

Being a user, you must be knowing the weightage of branding. If products are not branded or marketed well, users won’t get any information about the same and this is something that harms the marketing campaign of a product. Hence, it is important to do some serious efforts and invest your time for running a successful mobile app marketing campaign.

When it is about marketing, advertising on a number of platforms is the key. Be it the social media platform, creating a website or using the push notification technique, it is important to include all these advertising modes when your are indulged in mobile app marketing.

In order to ensure you are doing marketing the right way, follow these hacks for the same. 

Creating website

It is not a hack typically but having a website is important to generate organic traffic and letting the users know about your app. Websites are the best resources to generate initial user traffic. Asking the users about their emails at the time of signing up and using the same referrals as future leads will help the business to grow further. 

Let your website brimming with the details of the app, its benefit for the users and why it stands in the first place among the list of other exceptional apps. The key consideration is to explain the user the role of your app in making the their lives easier. In case they are convinced, it is directly going to benefit your apps.

Performing ASO

ASO or app store optimization is the technique of ranking your app higher in the app store. There are certain techniques including white hat as well as black hat SEO techniques that could help your app rank exceptionally well among other apps. However, black hat ASO techniques are not the right way of promoting an app. 

Textual and visual ASO are the two distinctive approach that can be used for performing the technique. Textual ASO is all about focusing on keywords, descriptions and meta tags. Visual ASO, on the other hand, is sharing app screenshots and app preview videos.

Managing reviews

Reviews play a very prominent role in delivering traffic towards your website. The more the count of positive reviews the more users you have. Because of the same reason, it is important to offer exceptional user experience through your app so that users can write positively about your app.

To get those much needed reviews from the users, make it your habit to ask about the services once you have delivered the same. Never interrupt in the user experience by asking them questions related to your services when they are still browsing or are in the middle of ordering something.

Conclusion

As we have discussed above, having an app is managing your own business and thus there is nothing better than supervising the same in the most professional manner. If none of the users know about it, they are never going to pay for the same that will of course harm your business in the long run.

Being the new age marketplace, Appdexa is focusing to build a platform where users can easily connect to the businesses that are providing assistance as the top mobile app marketing companies to the global audience on a larger platform that too affordably.