Mobile Content Management Strategy Businesses Should Follow

 What if we say that we have got a success mantra for you to attain success easily in your business? What if you need to follow just a few footsteps to attain that success and what if we say that you already have that mantra but never focused on it? Quite strange! Isn’t it? But the best news is that your business has got that potential to attract more and more clients for the business.

Companies are making deep investment in mobile like never before. It implies that businesses know that the clients are interestingly migrating to mobile platforms to find preferred services, product or assistance. Getting into the mobile business is one thing and then developing a content strategy for the same is another. A well-planned strategy is thus the mantra to get the success.

Content, in a number of ways, is the cornerstone for every mobile strategy. It needs to be business-centric too. With a full-fledged plan, it won’t take long for your company’s mobile effort to grow from a side venture to a functional marketing strategy. With the same reason, enterprises must ensure that they indulge in right practice to develop their own mobile content management strategy.

Here are The Practices to Follow

Optimize Content for Mobile

The first and the foremost requirement is to optimize your content to appear perfectly in the mobile screen space. And, the best thing to do is to invest in a mobile website. Think what your mobile users will search on your website and then design the content accordingly. Remember to summarize the content as short as you can. Unlike desktop users, mobile visitors don’t go that far in-depth. Additionally, format the images for the mobile. 

Create Mobile Friendly CTA

CTA or call to action is your chance to get some extra clicks from the users. When designing mobile-specific CTAs you can approach the visitors to download your company’s app or simply encourage them to follow your company. With these simple mobile friendly way, you can develop a healthy relationship with the clients.

Mobile Must Have its Own Analytics

Users behave differently on mobile and desktop platforms. And, with the same reason, you need to have the analytics for the mobile. Thus, it is recommended to have a solution that can evaluate your mobile performance regarding the content and the users to be targeted. 

Well Tested Mobile App

It is the most important concern for everyone planning to invest in the mobile app. A well-tested app goes way beyond than your expectation in adding the clients in the business. A mobile app without any flaws could be your ultimate partner in increasing the business sales and the brand popularity. 

The Verdict

It is high time now, you start embracing the above-written ways to develop an exceptional mobile marketing strategy for your business. Well, this move can differentiate your brand from others. Every business differs in its approach to attaining clients and thus having a well-planned mobile strategy could be your next move to win the clients.  

Should Android Marketplace Be More Rigid With App Submission Guideline?

To put it simple, it is far more easier to submit an application in Android play store rather than approaching Apple store for the same. For the former, the guidelines are simple and that’s why it gets easier to register the application. As submitting apps for Android is easier, the aesthetics of the store has got affected a bit. On the other hand, Apple store looks more promising and refined.

Because of an easier app submitting procedure, the Google Play Store is getting cluttered. And, it is obvious. When you allow an easy process to register the apps, what more you can expect? It is not that Google Play Store has lost all its aesthetics, but it is high time we must consider maintaining the beauty of the store in order to entice more and more users towards apps.

The article is going to ignite the discussion on “should Android marketplace become more rigid with its app submission guidelines”. It is important that Google allows submission of only those apps that maintain their aesthetics. Poor looking apps should never be allowed to even make their registration in any of the app stores. It creates an impact on the overall app store aesthetics and also over the minds of the users.

Here is a discuss on elements that cluttered Google Play Store space

A few rules for app submission

When there are a few hurdles to pass from, the race gets easier. Same goes for submitting applications at Google Play Store. It allows an easy app submission as a result of which a number of apps, irrespective of their poor feel and look are there in the store. On the other hand, having some strict rules ensure that only genuine and good-looking apps can make their entry at the store, which is fair enough from every point of view. 

Freedom results in problems

The huge freedom that Google Play Store has given to developers for submitting the applications has created problems as we have discussed earlier. To get around this problem, it is important for Google to strictly check the apps that are submitted in the store or should develop guidelines that create a strict path for app submission. It is sure to add hurdles to the submission of apps that are not at all genuine. 

Why reality check is important?

In order to maintain the sheer charm of Android App Store, it is more than important to work on a plan that check the submission of the apps. Letting a poor-quality app enter in the store will only damage the image the App Store has gained till date. And, it is of course not in the favour of the Google Play Store. 

The bottom line 

A rigid step from Google can help in making the app store much better in terms of overall aesthetics. And, this element matters as users are sure to get enticed with the overall looks. Thus, to attract more and more users to the store, this particular element can play an important role.

Mobile Wallet Revolution: Ways to Pay through your Smartphone

 Welcome to the world of mobile wallet revolution. I will be taking you to a few minutes journey to redefining the mobile app payments methods and the ways to pay through your mobile wallet. So, folks hold tight on your chairs, remain focused on what I tell you, be prepared for an exciting journey and here we go!

We are very close to a cashless utopia for creating a world that will only deal through cards. The niche market of mobile app payment is heating up every single day. All thanks to these mobile wallets that we are able to make an in-app purchase, pay to a needy pal, or even transferring money to some other countries.

Remaining accustomed with the ways that could help you pay through mobile wallets is the need of the hour. And to help you get an early taste, here we go on a test drive!

Paypal

The godfather of all online payment, vivid and alive, and nearly generating $300 billion per day. Paypal is probably the most established online payment methods that is trusted across the globe by billion of users for money transferring. Money transferring is, of course, the main selling point of paypal. It works by sending money using someone’s email account only

GoCardless

As the name suggests, GoCardless is there to empower your debit payment methods. All that payers need to do is to provide their bank account details. With these details, the payment is sent to other accounts. The best thing about this responsive platform is that the payment can easily be transferred easily to anyone at any corner of the globe.

Venmo

Venmo is there for you if you wish to pay through social networking. It offers transfer option from its apps to mobile number, email addresses or even to the Facebook accounts. With payment through Venom, you get a chance to transfer the balance at an affordable price. And, the charges are incurred only if you are paying through credit card.

Google Wallet

It is one of the most amazing mobile wallets that does everything a mobile wallet can do efficiently. However, the option is available for US users only. With this outstanding mobile wallet, you can pay at the checkout, send money to any of your friends and family members with just an email address. 

LevelUp

This wallet makes use of QR code technology that helps users to make payments simply by scanning through their mobile devices. The wallet is one popular among the users because of the fact that it offers a number of loyalty programs and rewards to them. And for those users, who are using the mobile wallet for the very first time, there is a huge user discount.

Conclusion

The world of mobile wallet payments is growing with a lightning speed. The competitors are growing like never before. But the question is who is going to survive in this race? As the competition is surging, it is getting tough to remain successful. However, the prediction says that mobile wallet landscape is sure to get bigger and more popular in the days to come.

Cloud Infrastructure: The New Mobile App Development Architect

Mobile application development is experiencing a massive growth. Be it in the context of revenue or the top trends that developers follow. Even the app development architecture is changing a bit with cloud infrastructure. Mobile cloud computing is the latest buzz in the related industry and all we can do is to praise the same for its effectivity. The cloud infrastructure is really amazing when it comes to developing mobile apps. 

With the cloud, the mobile ecosystem becomes much bigger as the data storage system of devices goes to another level. Even though the cloud has helped a lot to ease the mobile app development, the concern for the developers is how to develop an app that could run on all device. Cloud infrastructure can help a lot in resolving the issue for the developers. Let’s know more about this top trending mobile app technology.   

App Development With MEAPs

 MEAP or Mobile Enterprise Application Platform is a suite of services that help in the development of mobile applications. The platform does some specific things like ensuring that the data received on a mobile device from a mobile cloud fits perfectly to the mobile device screen. Quite a relief for developers! Additionally, it converts the data into a mobile friendly interface for the users.

App Development With HTML5

HTML5 is one of the top trending mobile app technology and a way to develop mobile cloud apps for multiple mobile devices. The cloud functionality helps in the query in real time and ensure that the data information is served with the definite set of functionality.

Hybrid Mobile App Development

Hybrid is trending in mobile app development these days. The language allows to reduce a number of efforts of efforts required for developing mobile apps. The architectural capabilities of HTML5 help in embedding some of the most required functionalities in app making. The best thing about this kind of programming language is that developers can use similar coding for developing apps for a number of devices.

Using SaaS for Mobile App Development

Being one of the most prominent categories of cloud computing, SaaS is exceptionally well aligned with cloud computing. It makes easy to send data from mobile devices to cloud server. When mobile apps are located on clouds, it can be used to offer services. It helps make SaaS providers perfect for delivering mobile applications.

In Closure

The world of mobile app development has certainly experienced a sudden jerk with the evolution of cloud computing. The technology is helping developers to create some of the best applications that are engaging for the users. With the current scenario in the related domain, the world of app development is only going to get prominent in the days to come.  

Security issues that harm your Mobile App Development Process

App store is increasing in size with the registration of a every new app. Among all these apps, some get hacked easily because of poor coding level. While coding matters a lot, there are a number of other elements that should also be considered by the developers. One of them is protecting user’s information that is submitted through app registration.

 

On the part of hackers, they really work hard to crack even hardest of coding. This gives more emphasis to the fact that developers must focus on security concerns. As the technology is developing like never before, hackers have got new ways to get user’s information. The information that users feed with their registration for new app access is frequently used by hackers which is of course not good. And thus to cease such attempts.

Security concerns that developers must stop considering:-

Relying on platform security (built-in)

Even the safest operating systems are not immune to security concerns. For example - Apple’s iOS is considered the most safe as all Apple products go through a thorough testing. This does not certify Apple’s app being secured enough. Hackers may attempt to break through the coding. Android users, on the other hand, have a choice to rely on the reviews of other users to sort out good apps from bad ones. Both these OS have flaws of their own and the requirement is to give more stress on the coding. It is true that hacking attempts cannot be blocked but robust built-in security could help.

Utilizing pre-built codes

Developing codes from the scratch is of course a tiring task. However, when it is about creating a new app, it is important to consider fresh coding for the same. Although these pre-built codes can be used, but not in the similar way it is written. Such coding may create vulnerability issues. Make sure that you have done your part of research prior to using the third-party coding. It is ideal for the development of the app in the latter stages.

Missing on the thorough testing

Taking the testing phase lightly is one of the biggest mistakes that many of us unknowingly do. Testing of mobile application development features should be done thoroughly to keep your newly developed app secured from hacking attempts. Testing is the last phase which is also the last chance for developers to work on the mistakes they might have done. Hence, mission on this opportunity can be the greatest mistake for the developers. 

Forgetting to embed secure communication

Many apps keep a connection back to the server to keep the sensitive user information secured. While transferring the information to the server, developers must ensure the transfer of secured information. Chances are that information may be intercepted to an unsecured wifi, which is more of a loss. Thus, the key to remain secured is to use secured SSL library.

Conclusion

In order to take mobile app development process safely to the next level, all these elements can help greatly. Remaining aware of these issues is thus important to come out winningly of the app development process. Hence, keep all these consideration in mind for remaining safe with the approach.

Rapid Prototyping and its impact on Mobile App Development

While there has been a tremendous growth in mobile app development, rapid prototyping has now become a method for app developers to create models much faster than traditional ways. The approach is helping developers change the ways apps were developed in the past. As the approach helps develop quick models, the technique is now winning over the hearts of million of developers.

 What exactly rapid prototyping means?

From quick turn development of mobile apps and software to the creation of physical goods and products, prototyping covers an entire development segment. With a single goal of developing working models as quickly as possible, prototyping helps create such concepts easily. The elements of rapid prototyping has helped alter the ways and methods of mobile app development today.

Unlike the traditional ways, the approach of developing apps today have gone much more specific today. The idea is to serve exactly the same that clients are wishing for. The result of app development with such an approach offers exceptional results that is one of the benefits of indulging in such process. 

The benefits of rapid prototyping

The prototyping strategies are innovative and offer a number of benefits too. Moreover, when you are open to the benefits of prototyping, you get exceptional results including the ones that are mentioned below:

Ability to create innovation

The more you will start using prototyping solutions, the more innovative you will go with solutions. It will get easier to employ new strategies at work for that much needed innovation. Such a model allows flexibility and with the same reason it gets easier to develop solutions that are not possible to create with traditional methods of development.

A cost effective way

A number of organizations are dealing directly with clients to sell them early access of these prototyping solution. It helps organization raise fund with the help of which they could fuel up the next stage of development. This makes it affordable for companies to create cost effective solutions further.

Easy access of feedback from customers

Asking feedbacks from customers by conducting public tests will help to know more and more about the solutions users want in real. By conducting such reviews, it becomes easy to add solutions that users are sure to accept easily. With such an approach it is also easy to discover which approach is easily accepted by the users.

Deep insight of user’s behavior

Being a mobile developer, you could guess it easily which market should be targeted. You will also get to know which features will be liked the most and the best pricing for the same. Moreover, you can experiment with other models too, which is of course a benefit for the overall business for a healthy growth.

Conclusion

Rapid prototyping is helping to change the face of app development today. As the approach is gaining all the praises for being an innovative one, developers are wholeheartedly welcoming the benefits that come with the use of prototyping as a innovative concept.

As the approach makes it much easier to opt for required solutions, users get a whole new experience with the solutions that are offered through rapid prototyping solutions. Additionally, the approach helps provide quick cost-effective solutions, which is another benefit of using rapid prototyping.  

In addition to all this, such an approach helps to work on methods that are easy to afford by the users too. With the same, developers are now able to create innovative solutions through compelling concepts.  

A Roundup of The Top iPad Apps to Get Popular in 2017

iPad is fun. Intuitive user-interface, exceptional iPad app browsing, heavenly experience and a sort of other engaging menus to get enticed with. iPad is realistic having a bunch of features for enticing the users. Well, technology has played an exceptional role in making the iPads as well as iPhones popular among the users. Browsing through an iPad is itself an exceptional experience, adding outstanding apps into the same is sure to take user’s experience to all new level altogether.

There are a number of iPad apps that are quite addictive and you may not resist playing them all across the day. As it is said earlier, iPad itself is addictive, add on of exceptional games thus makes the device browsing more pleasing for the users. With this sole concern in the mind, iPad app development companies aim to create such functional apps that can easily attract the attention of the users.

As apps for Android are continuously offering a wonderful experience to the users, it has left no option for the iPad developers other than working more dedicatedly on iPad app development interfaces. As the rivalry is growing continuously (app development regime), iPad developers have now started working on apps that could surpass the browsing experience of Android users. Here is a roundup of the most exceptional apps that users are sure to get addicted to this year.

1Password

This iPad app comes for free and keeps all your credit card information secured. The sensitive information of your card is kept saved within the app so that the attempts against data hacking can be checked. The app can easily be synchronized with other devices such as desktops and laptops in order to secure the information in your devices too. 

AirWatch Agent

This iPad application can be used with AirWatch console so that all the devices in a company can be managed easily. Such an app is exceptional for the companies that are wishing to establish a connection between different teams and employees as individuals. With a single app that keeps track of everything, it gets easy to manage things. As per the ongoing trend of “bring your own device” or BYOD to the business, the app makes it easy to control the security feature. 

uMake

uMake is already hit among the enterprise-focused Apple’s tablets. The app has got a great combination of graphics tablet as well as the clarity of 3D visualizer. The most exceptional thing about this great app is that using the Apple’s pencils, users can easily draw 2D sketch in 3D space. Moreover, users can additionally control the color, which makes it easy to draw rapid sketches and complex drawing as well.  

Conclusion 

iPad app development has truly flourished in the past few years. And the exceptional growth in the number of apps that are focused only for the iPad have made the experience much more enriching for the users. In addition to this, these apps have got an exceptional interface and outstanding features for the users too. This makes the app using experience more delighted for the users. More to this, the addition of the iPad is only growing among the audience and thus it is the right time for developers to create an app of their own. 

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