Wednesday, 15 February 2017

Qualities that Make you an Exceptional Mobile App Entrepreneur

 
The business of app marketing companies have come to a point where a new app is released every single day. The outstanding practice of generating leads from this business is one of the attributes of successful mobile app entrepreneurs. The article is going to talk on the habits that successful app entrepreneurs have in common. 

mobile app enterpreneur

At one hand, where app marketing holds prominence, getting extended visibility for the business from the same practice is something that successful marketers never miss. It is one among the several qualities that leading app entrepreneurs must have. Here is more about the habits that are sure to lead you to the race of successful mobile app entrepreneurs. 

A thorough knowledge of the app store

Entrepreneurs indulged in mobile app marketing must eat, breathe and sleep in the mobile app development space. Additionally, app marketing trends are changing with a lightening speed, which in turn makes it mandatory for entrepreneurs to have complete knowledge about the same. 

Studying the trends of app store in a daily basis is a helpful practice to begin your journey of being a well-renowned app entrepreneur. For every professional, it holds importance to understand the hits and misses. Also, it is equally important to know trends that are working and those that are not.

Learning from the app development strategies that go wrong

Mistakes teach us new experiences & it goes exceptionally well with the app strategy that go wrong many times. Let the learning teach you new lessons that you can opt for creating an innovative client centric application. Learning from other’s mistakes is a great way to add on skills to your knowledge.

Also, keep studying the apps that are ranked top along with those that have lower downloads. Every app is a new case that can add more understanding about new trends, recently created themes, game mechanism and much more from the technical aspects.

The promotional activities

Quality apps have the potential to promote themselves and what if your business gets promoted additionally? It is one of the approaches that successful entrepreneurs work on while releasing the app with additional promotion. Well, the key factor to keep an eye on is the strategy you are going to work on. 

Promoting an app is important also so that users can be aware about the same. It is only possible for the users to download an app in case they know its existence. Alternatively, a well-versed app entrepreneur will always get the most out of such chances through additional app promotion techniques.

Team management remotely

Mobile app development has gone global today and thus you have designers from one country, developers from other location and the customer support service is coming from a third location. In such a scenario, app entrepreneurs must have the potential and the required skills to manage their team from remote locations. 

For the same reason, it is important for the app entrepreneur to understand how that particular human component is progressing in the required area. Working with remote resources saves you a great deal of money, efforts and make exceptional workforce available at a fraction of cost. 

The bottom line

This is all about the constructive habits that an app entrepreneur can adopt not only for being successful but also for providing additional visibility for the business. The approach is sure to boost your credibility and help business achieve new goals. What’s more is required to earn success in the business.

Appdexa is a global marketplace that uplifts the visibility of top mobile app marketing companies by offering suitable leads to them. The platform narrows the space between the companies and the clients. 

Monday, 6 February 2017

Things to Take Care While Considering App Store Optimization Practices

 
App store optimization practices are important to perform in order to let the users aware of the applications that have just been registered at the store. Marketers need to do a number of tasks with so much of efforts in order to register the app in the app store. For the developers, the most irritating element is to design app user page with a number of elements in it and getting to know that users are not interested in browsing through the same and are opting for not to install the app.

app store optimization


Visitors to the app store come from a variety of channels including paid media, organic discovery, viral channels and more. As everyone of these users have consideration different than the others and thus the presentation of your app in the app store will play a role in impacting the decision of the users. With the same reason, a better version of an application has got all the potential to increase the downloads.

Know the users first

Prior to designing the app store page, it is important to know what your users are looking for. Considering the element which could drive the audience to app download is another important factor, which a developer must think on. This methodology behind so much thinking is termed as “Design Thinking”.

Design thinking, basically is the process of gaining user’s attention across every step of app designing funnel. Only after getting the details of the designing process that your users are most familiar with, it is important to include the same in the app development process. It will help you create a journey that will maximize the user downloads. 

Optimizing app store for customized user experience

As soon as users land on a page, they glance over the same in order to decide whether or not to download the app. After going through the content for a while, the users take the decision. Along with the content other designing elements thus make the overall impression and impacts the number of downloads.

Thus, prior to designing the app, the most important concern is to use dynamic elements in order to entice the users. Additionally, the content needs to be engaging so that it could bind the users with the app and compel them to try for the services of the application. 

A brief about ASO tests

ASO or app store optimization tests are performed in order to identify if the icons and other designing elements have been correctly designed. Here is a short description on the app elements that must be checked sincerely.

Icon testing

Icon testing is probably the most important of all tests. Your app’s icon is the first line of introduction of your application to the users and thus it should be remarkable enough to impress the users. Having an impressive icon has the potential to be the marketing face of your product. 

Testing the designing elements

Besides testing the app icon, it is also important to test other designing elements including the app navigation pattern. The aim with the testing is to offer a superb experience to the users so that they might not come across any of the flaws. Thus, running an optimal testing session is most important. 

Conclusion

App store optimization technique is a way for improving the overall visibility of your application in the app store. It helps the users know about the application that has been launched in the app store. As thousands of apps are launched every single day, it is important to work extraordinarily to launch your app successfully in the app store. 

Appdexa is one of the finest podiums that aims to add on the names of mobile app development companies so that users can make their connection effortlessly with the firms listed under similar category.

Monday, 23 January 2017

Exceptional Measures for Successful Mobile App Marketing

 

Having a mobile is like holding a business and for its successful growth, nothing but mobile app marketing measures can help exceptionally well. Marketing is a wider term that includes a number of efforts to be done with the right approach at the right point of time in order to take the marketing campaign to the next level. 

mobile app marketing


Being a user, you must be knowing the weightage of branding. If products are not branded or marketed well, users won’t get any information about the same and this is something that harms the marketing campaign of a product. Hence, it is important to do some serious efforts and invest your time for running a successful mobile app marketing campaign.

When it is about marketing, advertising on a number of platforms is the key. Be it the social media platform, creating a website or using the push notification technique, it is important to include all these advertising modes when your are indulged in mobile app marketing.

In order to ensure you are doing marketing the right way, follow these hacks for the same. 

Creating website

It is not a hack typically but having a website is important to generate organic traffic and letting the users know about your app. Websites are the best resources to generate initial user traffic. Asking the users about their emails at the time of signing up and using the same referrals as future leads will help the business to grow further. 

Let your website brimming with the details of the app, its benefit for the users and why it stands in the first place among the list of other exceptional apps. The key consideration is to explain the user the role of your app in making the their lives easier. In case they are convinced, it is directly going to benefit your apps.

Performing ASO

ASO or app store optimization is the technique of ranking your app higher in the app store. There are certain techniques including white hat as well as black hat SEO techniques that could help your app rank exceptionally well among other apps. However, black hat ASO techniques are not the right way of promoting an app

Textual and visual ASO are the two distinctive approach that can be used for performing the technique. Textual ASO is all about focusing on keywords, descriptions and meta tags. Visual ASO, on the other hand, is sharing app screenshots and app preview videos.

Managing reviews

Reviews play a very prominent role in delivering traffic towards your website. The more the count of positive reviews the more users you have. Because of the same reason, it is important to offer exceptional user experience through your app so that users can write positively about your app.

To get those much needed reviews from the users, make it your habit to ask about the services once you have delivered the same. Never interrupt in the user experience by asking them questions related to your services when they are still browsing or are in the middle of ordering something.

Conclusion

As we have discussed above, having an app is managing your own business and thus there is nothing better than supervising the same in the most professional manner. If none of the users know about it, they are never going to pay for the same that will of course harm your business in the long run.

Being the new age marketplace, Appdexa is focusing to build a platform where users can easily connect to the businesses that are providing assistance as the top mobile app marketing companies to the global audience on a larger platform that too affordably.

Monday, 9 January 2017

Know More About App Builders that Help you Code Functional Applications

 
App builders are the most reliable cross-platform tools that help users code functional apps that too without knowing the core coding. As mobile apps are making their position niche in e-commerce industry today, the demand of apps is growing in the similar manner. As apps are playing an influential role in boosting the business, it is obvious to wish for a mobile app for your business too. For the same, you need to hire a developer & hiring a developer for creating your app will of course cost you an arm and a leg. 

app builders

While a number of entrepreneurs and mid sized businesses may afford hiring a developer but it is a hard nut to crack for small sized businesses. Here comes the role of app builders. These tools are exceptionally well to use even you are not familiar with the coding and other such technicalities.

App builders are easy to use and most of these tools are available to on a free trial hence, it is effective to use app building tools and let your business get the benefits of the same. Here is a list of app builders that a non-technical user could easily use to create a functional mobile application.

List of app builders

BiznessApps

BiznessApps has a wide array of 20 different templates that are best for creating apps for industries including restaurants, real-estate, etc. It comes with a free trial offer but charges are applied when the apps will be published. The minimum cost of paid version is $42 per month for a single app. It costs $250 in case you are choosing to become a reseller. Bizness apps lets you create apps as your own branding as it has got a 100% white level program. It has additionally got the benefits of CRM and a great library of video tutorials to simplify the functions for the apps.  

Oracle Application Builder

Creating apps with Oracle Application Builders is again easy. All that is required to kickstart the job is a browser. There is no requirement of downloading additional software as it offers a live design surface to the users with the help of which you can drag and drop the components to set the properties. The cloud service with the application is available with $100 per month for 5 users. Unfortunately, there is no trial period available for now.

AppMachine

With a block-building system, AppMachine makes it easy to create an application with live preview updates. AppMachine has got a frFuee version trial period that has multiple features & some of which are custom web services, custom, JavaScript, white labelling and more. It has two different versions, the plus for a cost of $99 and pro for $69. With a price of $99 and $300 reseller tiers are also available.  

QuickBase

QuickBase has been designed for the companies that wish to work together. As QuickBase offers 800+ customizable application templates, users get a wide range of templates to choose from. There are also ready-to-use business templates that make it even easier to create the app. The tool is one exceptional as it helps to automate your workflow, manage customer services, drive actions and insight of work and much more.

GoodBarber 

GoodBarber is an easy app builder to work with. It is user-friendly and has got a number of themes that help users create industry-specific applications. It has got 70 different themes to choose from. It has also got an app editor interface that has many connectors helping the users plug in content from different sources. One can upload photo, video, and podcast as well.

Como

Como is there for you for building apps in different mobile devices. There are promotional tools that help promote the business. The company behind como is working on interface that could help users build their customer engagement with loyalty, push notification and customer loyalty programs. This app builder is exceptionally well for small businesses. Como has a free plan but it offers benefits for a very limited time period. The pay version for gold plan is $33 per month and for the platinum it is $83 for platinum.

In conclusion


The above-mentioned apps are counted among the best app builders. They not only make it easy to use the tool but also make the app development process much easier for the users. The icing on the cake is that users do not need to go deep into the coding to accomplish the app building job.

Appdexa acts as an influential marketplace that is dedicated to provide the most resourceful assistance to the users in terms of choosing top mobile app development company or finding a true technological partner.

Wednesday, 28 December 2016

How to Engage Users in your Mobile Apps: Know the Specific Elements

 

The present scenario is the probably the best era for mobile apps pertaining to the reason that a number of user-centric discoveries have already been done. The future of mobile application development is of course much brighter in the days to come. With a well developed mobile app, businesses of all sizes can be benefitted in a number of ways.

mobile apps

A business centric mobile app is the key to build brand recognition and reach to clients in any corner of the world. Well, it is not all to do some research and develop the plan, instead you need to opt for an array of approaches to ensure the app success.

Here is more on the considerations that are proved to bring success to business applications.


The app marketing


The prime reason of investing time in app marketing is to help it reach to a wider client base across the globe. The more the buzz, the better the influence on the audience. Additionally, through your app marketing approaches, give enticing reasons to users to come back to your app.  With your app marketing strategy, promote what is there for the audience. 

The presentation


An app prior to its launch feels the similar situation as a pearl deep under the sea. You need to think what could be done in order to bring recognition to that pearl lying deep down in the sea. No matter how awesome your app is, you need to do extraordinary efforts while unveiling the app in front of the clients. 

User experience


Applications bridge the gap between the audience and the business. You need to bring your best foot forward in order to entice the users in the app. As long as you remain successful in delighting the clients, they are sure to return for a superb experience. They may also recommend your app to others if they are liking the approach.

Push Notifications


Push notifications are the best way to remind users about new offers regarding the app. They help users know the new deals and exciting offers. Additionally, push notifications are not something that are thrown at user’s face. Infact users can check on the hot deals that are awaiting them. This way the user’s privacy is also respected.

Keep on doing the research part post release


Once the app has been launched officially, it is now time to analyze the popularity of your application. Also, do not miss to gather information about the app elements that are enticing the users the most. The elements that seem to be more engaging can further be customized in order to make user’s engagement much more enhancing. 

Develop app for your targeted audiences


While getting engaged in mobile app development, the most important concern is to develop the application for the targeted audience. Your audience must feel that the app has been developed prominently to suit their needs. Thus, set your targets right and let the users get delighted with your app. A through research will help to initiate the development in the right direction. 

The end note


That being said, developing an app that complements user’s requirement in the most professional way, you can easily win over their hearts. Be specific with whatever is offered to the users. Give it your best try to engage the users in your mobile apps. This is sure to bring additional recognition to your business.

Appdexa has been developed to answer the needs of people looking out for top mobile app development companies. We go extra miles to fetch the results for you. 

Wednesday, 21 December 2016

Mobile App Development: A Multi-Trillion Dollar Business

As 2016 is passing by ushering the way for new year to come in a few days, the multi-trillion dollar business of mobile app development is expected to gain more profits in the days to come. Economists have predicted that the app development business is expected to reach as much as $3.7 trillion by 2020.

top mobile app development companies

The availability of 4G mobile network will contribute greatly to turn the profit for this industry. Faster network connection, enhanced browsing speed and a whole new user experience are the elements that will contribute to the success of 4G mobile network and thereby boosting the entire mobile app development business.

Availability of faster mobile network anytime, anywhere is the key to entice customers for purchasing and using any particular app. Faster network also makes it easier to avail apps for online transactions, shopping from online stores and effortlessly using a number of other e-commerce services.

As of now, the estimated number of Google play store apps is near to 2.2 million and that of Apple app store is nearly 2 million functional apps available to be used by users worldwide. The number is increasing rapidly every single day. Apple app store alone gets more than 1000 applications from solo enthusiast developers or the ones who are professionals in this field. It boosts the idea that mobile app development is an easy money making business for the entrepreneurs.

Let’s dive deep into the details on how this business is expected to grow leaps and bounds in the upcoming years.


Virtual reality apps will play a major role


VR (virtual reality) & AR (augmented reality) have made it possible for app developers to make the virtual app reality seem real for the users. It increases their engagement with an app and also contributes to the popularity of the application. VR, on one hand, takes user’s gaming experience to the whole new level whereas AR based apps such as SnapShop showroom app, myNav, iOnRoad etc. helps users determine how a particular furniture will look in their space.
 

Artificial intelligence embedded mobile apps


Technology giants including Facebook, Google, IBM etc. are interestingly interrogating artificial intelligence technique to embed in mobile apps. As Apple’s Siri has got natural language understanding in order to fulfill the command of the owner, more such applications are ready to be rolled out by different social networking giants in the upcoming year. 

Cross-platform development


Today, businesses have gone innovative in terms of use of technologies, which in turn has paved the way for smart devices to be used by businesses for reaching to the audiences effortlessly. Working with an app having confined platforms would hinder the growth of the business and further the revenue as well. Therefore, more and more businesses are utilizing cross-platform applications that easily run on more than one platform. It helps widening the reach of the business.

Parting thoughts


Innovation in mobile app development is a thing to look out in the upcoming years. As the technology is growing exceptionally well, the related industry is expected to watch outstanding innovation in terms of app development and designing approach. The innovation will also contribute to add more revenue in the related business making it highly profitable for business professionals. Ultimately, it is the user who is going to gain the major benefits.

Appdexa is focused on listing top mobile app development companies that create exceptional app ideas (development & designing). It has successfully win an expanded user-base by providing similar assistance.

Thursday, 15 December 2016

Why Startups Should Invest in Android Application Development

An active Google survey has pointed out that current number of Android users worldwide has reached to a whopping 1.4 billion. These active users have additionally contributed to 1.5 billion apps downloading each month. In case, you have still not tried the Android platform yet, you surely missing the market opportunity for the growth of the business.

android application development

Android apps lead the way for business to easily connect to the global audience in one go. A thorough marketing of these applications additionally help increasing the business revenue. Probably, every business, irrespective of its size has either got the assistance from developers or hired an Android application development company.

Firms that have already invested in the making of an app that uses Android platform are likely to reap extended benefits in terms of revenue generation. While there are a number of such advantages that come along with the assistance of Android app development company, we have focused on some of the most important ones here.

Favorable platform for business


A great number of users are already there using the most innovative Android app development services. Choosing this platform seems an ideal way for the favorable growth of the business in addition to getting connected easily with the audience. These apps provide the best way to expand the business that too in the global hemisphere. Thus, enter into the world of vast opportunities and let your business benefit from app development for Android platform.

Exceptionally wide market


Android has already created a huge user base thus widening the market place exceptionally. As hundreds of apps are being launched everyday for different sets of audience, new companies can rejoice the chance of launching their apps in the Android market and gain easy revenue from the already established market. Your app will help you to bridge the gap between the audience and your trade. With this facility you can sell the business product, market the brand and do the required promotion with ease.

An affordable venture


Small enterprises lack funds and Android app development is there for the rescue. All that a business needs to do is to spend a little on the app development, testing and publishing the application in the app store. Even the license can easily be acquired by spending a little money. Thus, investing in this approach is affordable as well as well reliable too. It has got the potential to add more and more number of clients to the business that too at reasonable spendings.

Open-source app development platform


Android SKD is an open-source platform, which facilitates a way to change the source code by the developers at any given point. Moreover, developers can work on improving the functionality of any given application and then altering the codes later in the app. In addition to this, Android is the best platform for developing inter-application architects. Having all these sophisticated benefits, Android app development is paving the way for brand new companies to get their desired place in the market and among the users. 

Android dominates the market with nearly 70% of the market share. The platform is continually winning over the user’s heart in the best possible manner. Whether it is about promoting the business, branding the services, or getting a valuable place in the app store, no platform but Android can help in accomplishing these goals easily. There are a number of Android app development companies that can be hired for getting the required assistance.

AppDexa is one of the leading forum to offer reviews about top android app development companies in the industry today. The forum has got a large domestic as well as international user base.