How to Increase Sales Through Deep-Linking in Mobile Apps

Gone are the days when it was all about hyperlinking in order to take your readers to the specific articles, blogs, or the web pages. Now deep-linking has come into the practice, which is really helping a number of Android app development companies to grow their sales. As deep-linking helps the users reach to specific pages, they are also liking this approach.

The deep-linking practice has grown among the best mobile app development companies in the past few years. As every mobile user expects to reach to desired page after a single click only, the approach is becoming much and more preferable both for the companies as well as for the users too. Let’s walk together to get into the depth of the deep-linking.

The Prospects of Deep-Linking

Users do not have the time to browse through a host of links in order to reach their desired destination. They want a specific link that takes them to the page they have been looking for. Here comes the effectivity of deep-linking that mobile app development company practices. Deep-linking has been proved an effective one for both the posts images as well as for the images too in order to promote them among the audiences.

The Benefits of Using Deep Linking

With deep-linking, Android app development companies can make a number of benefits. And, the most important ones are:

• Increase in the user efficiency
• Ensuring that the users are not directed to any other page
• An exceptional formula to keep the user’s interest alive
• Adding on to the visibility of the specific pages
• Helps to increase the sales for the mobile app development company
• Best mobile app development companies can also use the tactic to promote their specific product or services
• An increase in the sales by providing direct link to the specific page
• More and more customer engagement

Why Does A Few Apps Practice Deep-Linking

The deep-linking process for Android as well as iOS apps differs from one another. The process needs a manual effort and that is why it is not performed so frequently by Android mobile app development companies. Moreover, it is not only to create the deep-linking manually but also to create different codes for the same, which consumes a lot of time as well as the efforts.

Deep-linking plays an important role in enhancing the brand image, which helps mobile app development companies to increase their sales. As the approach makes the navigation much easier for the users, it becomes easy for them to land on the desired pages.

In Conclusion

Practicing deep-linking offers an amazing chance to the mobile app development companies to gain maximum profits from the users. The approach helps the companies to create a strong database and the market presence as well. Thus, using deep-linking can be the ultimate solution for maximizing brand presence.

6 Crucial Reasons Users are Deleting Your Mobile App

 

If a report is to be believed, one in four Mobile Apps are abandoned after using it once or twice. This is a harsh reality to deal with. If you are a budding developer then you must be aware of the fact that currently, there are 2.8 million apps in the Play Store and 2.2 million apps in the app store. Hence, it becomes a matter of concern for you to come up with a highly successful app.

According to Key Performance Indicator, app success measurement is based on two important factors, revenue and quantity (total number of app downloads and usage statistics etc.) If you don't want your users to lose interest in your mobile app, then this blog is just for you.

Taking a Glimpse of Most Common Reasons for App Abandonment and Best Solutions

Mobile App Security 

With every single passing day, the number of mobile threats is growing at an enormous rate. Due to this, mobile app users are more concerned about the important data on their mobile. In most of the cases, it is seen that they don't prefer downloading any app unless they found it secure. Hence, it is the responsibility of every Mobile App Development Company to tighten the security of their app.

Overlooking Latest Technology

If you use the latest Technology, then you have an efficient way to attract users. Apparently, ignoring the technology plays a vital role in lowering download ratio. So, develop a mobile app by using modern technology and give your mobile app users the chance to download an app.

Irritating Push Notifications and In-App Messages

In-app messages as well as push notifications are important to engage users. However, not using them wisely will compel users to uninstall your mobile app. Approximately, 71% of users abandon an app because of these factors. In order to acquire benefit from both these strategies, follow the best practices:

I. In-App Messages

Event-based messages to increase engagement

Consider short texts

Send the right message at the right time

II. Push Notification

Segment app users

Include rich notifications for better conversion

Use offers and promotions 

Improper App Testing 
  
App testing is very crucial to offer a bug free app to your mobile app users. Hence, app testing should be done thoroughly. In addition, there is a need to provide an update in case of any report or reviews regarding any kind of error.  

Ineffective Marketing

There is no denying that if you have not created any kind of Strategy before the launch of your mobile app, you are at a higher chance to discourage downloads. Without an efficient marketing campaign to create strong awareness, it is hard to achieve your desired goals. There is a need to pay attention to strategy and planning of landing page, website, link strategy, ads and app store optimization. Furthermore, if you don't want your app to get lower raking in the search result pages of the app store, generate as much app awareness as you can. 
 

Bad UI/UX

User Interface and User Experience Plays a vital role in making a mobile app successful. In order to select the right UI and UX, understand your target audience. In addition, you should also understand the behavior of your target market. There is a need to use right design elements, focus on good colors and big fonts to name a few.  

Final Thoughts 

When it comes to developing a mobile app, there is a need to do proper research as well as analysis before starting app development process. Developers of a renowned mobile app development company have already started paying attention to a delightful user experience. All the above-mentioned things should be avoided to bypass the uninstallment of an app.

What 2017 Has in Store for Enterprise Mobility

Enterprise mobility is continually growing in mobile app development domain. The mobile-first strategy is in the to-do list of every company today in order to reach easily to the audience in an effective way. While mobile-first strategy has helped a number of companies to provide major offerings to the mobile app development companies, now the approach is going majorly towards mobile-only approach.

In order to be more specific in their approaches, Mobile App Development Companies are now focusing on mobility evolution management. Now that smartphones are used more frequently, mobile phones along with enterprise apps can help companies get better leads from the users. The requirement is to get most out of the development approach.

Contribution of Enterprise Mobility to Change the Business Scenario

2016 was the year of some of the great innovation wherein enterprise mobility grew exceptionally well. As the technology is growing in 2017, the year has already promised major innovations in the field of mobile app development. There is no denial from the fact that there has already been the penetration of the smartphones in the businesses today.

Mobile apps are playing a major to let the users connect with the services and the mobility apps take them a step ahead. There was a major shift in the working culture when everything shifted from paper to the computers. Now that mobility is bringing a medium to the people to connect instantly to the businesses and the services, the users are making the most out of the same.

Enterprise Apps in the Business

Enterprise apps with the goodness of cloud apps offer quick and simple solution for a number of business concerns. The most important benefit comes with the fact that remote support becomes much easier. Additionally the work becomes more practical when the users can get the benefits easily and directly from the mobility solutions only. Because of the reason, mobile app companies are more than ever concerned for investing in the enterprise app solutions.

Technology in the Enterprise Mobility Solution

The Cloud Computing

The biggest advantage of shifting to the cloud computing is the storage capacity that apps get with this technique. In addition to this, cloud based solution in accordance with enterprise mobility solutions offers easy data synchronization facilities. Moreover, the app handling and data managing gets a bit easier, which is of course a benefit for the business.

Smart Apps with AI

The future of Enterprise Apps is going to be more promising with AI in enterprise application. The techniques helps in embedding machine learning in the applications and because of this reason such apps get easy popularity. As SIRI, the intelligent Apple assistance has made its own place in the apps domain, enterprise mobility is sure to grow in this way also.

The Conclusion

Enterprise applications are the future of mobile application today. The Technology is one prominent and now a number of mobile app development companies are focusing on the same to get more business from the users. Thus, enterprise mobility promises for result-oriented services.

Should Android Marketplace Be More Rigid With App Submission Guideline?

To put it simple, it is far more easier to submit an application in Android play store rather than approaching Apple store for the same. For the former, the guidelines are simple and that’s why it gets easier to register the application. As submitting apps for Android is easier, the aesthetics of the store has got affected a bit. On the other hand, Apple store looks more promising and refined.

Because of an easier app submitting procedure, the Google Play Store is getting cluttered. And, it is obvious. When you allow an easy process to register the apps, what more you can expect? It is not that Google Play Store has lost all its aesthetics, but it is high time we must consider maintaining the beauty of the store in order to entice more and more users towards apps.

The article is going to ignite the discussion on “should Android marketplace become more rigid with its app submission guidelines”. It is important that Google allows submission of only those apps that maintain their aesthetics. Poor looking apps should never be allowed to even make their registration in any of the app stores. It creates an impact on the overall app store aesthetics and also over the minds of the users.

Here is a discuss on elements that cluttered Google Play Store space

A few rules for app submission

When there are a few hurdles to pass from, the race gets easier. Same goes for submitting applications at Google Play Store. It allows an easy app submission as a result of which a number of apps, irrespective of their poor feel and look are there in the store. On the other hand, having some strict rules ensure that only genuine and good-looking apps can make their entry at the store, which is fair enough from every point of view. 

Freedom results in problems

The huge freedom that Google Play Store has given to developers for submitting the applications has created problems as we have discussed earlier. To get around this problem, it is important for Google to strictly check the apps that are submitted in the store or should develop guidelines that create a strict path for app submission. It is sure to add hurdles to the submission of apps that are not at all genuine. 

Why reality check is important?

In order to maintain the sheer charm of Android App Store, it is more than important to work on a plan that check the submission of the apps. Letting a poor-quality app enter in the store will only damage the image the App Store has gained till date. And, it is of course not in the favour of the Google Play Store. 

The bottom line 

A rigid step from Google can help in making the app store much better in terms of overall aesthetics. And, this element matters as users are sure to get enticed with the overall looks. Thus, to attract more and more users to the store, this particular element can play an important role.

Know More About App Builders that Help you Code Functional Applications

App builders are the most reliable cross-platform tools that help users code functional apps that too without knowing the core coding. As mobile apps are making their position niche in e-commerce industry today, the demand of apps is growing in the similar manner. As apps are playing an influential role in boosting the business, it is obvious to wish for a mobile app for your business too. For the same, you need to hire a developer & hiring a developer for creating your app will of course cost you an arm and a leg. 

While a number of entrepreneurs and mid sized businesses may afford hiring a developer but it is a hard nut to crack for small sized businesses. Here comes the role of app builders. These tools are exceptionally well to use even you are not familiar with the coding and other such technicalities.

App builders are easy to use and most of these tools are available to on a free trial hence, it is effective to use app building tools and let your business get the benefits of the same. Here is a list of app builders that a non-technical user could easily use to create a functional mobile application.

List of app builders

BiznessApps

BiznessApps has a wide array of 20 different templates that are best for creating apps for industries including restaurants, real-estate, etc. It comes with a free trial offer but charges are applied when the apps will be published. The minimum cost of paid version is $42 per month for a single app. It costs $250 in case you are choosing to become a reseller. Bizness apps lets you create apps as your own branding as it has got a 100% white level program. It has additionally got the benefits of CRM and a great library of video tutorials to simplify the functions for the apps.  

Oracle Application Builder

Creating apps with Oracle Application Builders is again easy. All that is required to kickstart the job is a browser. There is no requirement of downloading additional software as it offers a live design surface to the users with the help of which you can drag and drop the components to set the properties. The cloud service with the application is available with $100 per month for 5 users. Unfortunately, there is no trial period available for now.

AppMachine

With a block-building system, AppMachine makes it easy to create an application with live preview updates. AppMachine has got a frFuee version trial period that has multiple features & some of which are custom web services, custom, JavaScript, white labelling and more. It has two different versions, the plus for a cost of $99 and pro for $69. With a price of $99 and $300 reseller tiers are also available.  

QuickBase

QuickBase has been designed for the companies that wish to work together. As QuickBase offers 800+ customizable application templates, users get a wide range of templates to choose from. There are also ready-to-use business templates that make it even easier to create the app. The tool is one exceptional as it helps to automate your workflow, manage customer services, drive actions and insight of work and much more.

GoodBarber 

GoodBarber is an easy app builder to work with. It is user-friendly and has got a number of themes that help users create industry-specific applications. It has got 70 different themes to choose from. It has also got an app editor interface that has many connectors helping the users plug in content from different sources. One can upload photo, video, and podcast as well.

Como

Como is there for you for building apps in different mobile devices. There are promotional tools that help promote the business. The company behind como is working on interface that could help users build their customer engagement with loyalty, push notification and customer loyalty programs. This app builder is exceptionally well for small businesses. Como has a free plan but it offers benefits for a very limited time period. The pay version for gold plan is $33 per month and for the platinum it is $83 for platinum.

In conclusion

The above-mentioned apps are counted among the best app builders. They not only make it easy to use the tool but also make the app development process much easier for the users. The icing on the cake is that users do not need to go deep into the coding to accomplish the app building job.

Appdexa acts as an influential marketplace that is dedicated to provide the most resourceful assistance to the users in terms of choosing top mobile app development company or finding a true technological partner.

How to Engage Users in your Mobile Apps: Know the Specific Elements

The present scenario is the probably the best era for mobile apps pertaining to the reason that a number of user-centric discoveries have already been done. The future of mobile application development is of course much brighter in the days to come. With a well developed mobile app, businesses of all sizes can be benefitted in a number of ways.

A business centric mobile app is the key to build brand recognition and reach to clients in any corner of the world. Well, it is not all to do some research and develop the plan, instead you need to opt for an array of approaches to ensure the app success.

Here is more on the considerations that are proved to bring success to business applications.

The app marketing

The prime reason of investing time in app marketing is to help it reach to a wider client base across the globe. The more the buzz, the better the influence on the audience. Additionally, through your app marketing approaches, give enticing reasons to users to come back to your app.  With your app marketing strategy, promote what is there for the audience. 

The presentation

An app prior to its launch feels the similar situation as a pearl deep under the sea. You need to think what could be done in order to bring recognition to that pearl lying deep down in the sea. No matter how awesome your app is, you need to do extraordinary efforts while unveiling the app in front of the clients. 

User experience

Applications bridge the gap between the audience and the business. You need to bring your best foot forward in order to entice the users in the app. As long as you remain successful in delighting the clients, they are sure to return for a superb experience. They may also recommend your app to others if they are liking the approach.

Push Notifications

Push notifications are the best way to remind users about new offers regarding the app. They help users know the new deals and exciting offers. Additionally, push notifications are not something that are thrown at user’s face. Infact users can check on the hot deals that are awaiting them. This way the user’s privacy is also respected.

Keep on doing the research part post release

Once the app has been launched officially, it is now time to analyze the popularity of your application. Also, do not miss to gather information about the app elements that are enticing the users the most. The elements that seem to be more engaging can further be customized in order to make user’s engagement much more enhancing. 

Develop app for your targeted audiences

While getting engaged in mobile app development, the most important concern is to develop the application for the targeted audience. Your audience must feel that the app has been developed prominently to suit their needs. Thus, set your targets right and let the users get delighted with your app. A through research will help to initiate the development in the right direction. 

The end note

That being said, developing an app that complements user’s requirement in the most professional way, you can easily win over their hearts. Be specific with whatever is offered to the users. Give it your best try to engage the users in your mobile apps. This is sure to bring additional recognition to your business.

Appdexa has been developed to answer the needs of people looking out for top mobile app development companies. We go extra miles to fetch the results for you. 

Mobile App Development: A Multi-Trillion Dollar Business

As 2016 is passing by ushering the way for new year to come in a few days, the multi-trillion dollar business of mobile app development is expected to gain more profits in the days to come. Economists have predicted that the app development business is expected to reach as much as $3.7 trillion by 2020.

The availability of 4G mobile network will contribute greatly to turn the profit for this industry. Faster network connection, enhanced browsing speed and a whole new user experience are the elements that will contribute to the success of 4G mobile network and thereby boosting the entire mobile app development business.

Availability of faster mobile network anytime, anywhere is the key to entice customers for purchasing and using any particular app. Faster network also makes it easier to avail apps for online transactions, shopping from online stores and effortlessly using a number of other e-commerce services.

As of now, the estimated number of Google play store apps is near to 2.2 million and that of Apple app store is nearly 2 million functional apps available to be used by users worldwide. The number is increasing rapidly every single day. Apple app store alone gets more than 1000 applications from solo enthusiast developers or the ones who are professionals in this field. It boosts the idea that mobile app development is an easy money making business for the entrepreneurs.

Let’s dive deep into the details on how this business is expected to grow leaps and bounds in the upcoming years.

Virtual reality apps will play a major role

VR (virtual reality) & AR (augmented reality) have made it possible for app developers to make the virtual app reality seem real for the users. It increases their engagement with an app and also contributes to the popularity of the application. VR, on one hand, takes user’s gaming experience to the whole new level whereas AR based apps such as SnapShop showroom app, myNav, iOnRoad etc. helps users determine how a particular furniture will look in their space.
 

Artificial intelligence embedded mobile apps

Technology giants including Facebook, Google, IBM etc. are interestingly interrogating artificial intelligence technique to embed in mobile apps. As Apple’s Siri has got natural language understanding in order to fulfill the command of the owner, more such applications are ready to be rolled out by different social networking giants in the upcoming year. 

Cross-platform development

Today, businesses have gone innovative in terms of use of technologies, which in turn has paved the way for smart devices to be used by businesses for reaching to the audiences effortlessly. Working with an app having confined platforms would hinder the growth of the business and further the revenue as well. Therefore, more and more businesses are utilizing cross-platform applications that easily run on more than one platform. It helps widening the reach of the business.

Parting thoughts

Innovation in mobile app development is a thing to look out in the upcoming years. As the technology is growing exceptionally well, the related industry is expected to watch outstanding innovation in terms of app development and designing approach. The innovation will also contribute to add more revenue in the related business making it highly profitable for business professionals. Ultimately, it is the user who is going to gain the major benefits.

Appdexa is focused on listing top mobile app development companies that create exceptional app ideas (development & designing). It has successfully win an expanded user-base by providing similar assistance.